{"title":"包装特性与消费者对包装食品的购买行为","authors":"Muhammad Usama Ahsan Ansari, D. Siddiqui","doi":"10.2139/ssrn.3381882","DOIUrl":null,"url":null,"abstract":"This study aimed to determine the effects of packaging attributes on consumers’ buying behavior. Specifically, to investigate the effect of packaged food’sgraphics, color, size, shape, product information and/or packaging material on consumers’ buying behavior in Pakistan. Data was collected through the used of questionnaire from 300 individuals and was analyzed through Confirmatory Factor Analysis and Structural Equation Modeling. The study found a significant relationship between graphics colors, packaging size, shape, product information of packaging material with consumers’ buying behavior. The study concluded that the packaging attributes are examined, are contributed in communicating product quality that affects purchase behavior. The study recommends that food manufacturers must understand the consumer response towards their packaging and integrate their input into designing a better packaging by innovations. This can be achieved by involving consumer directly in designing the final packaging of product through their response.","PeriodicalId":210491,"journal":{"name":"Food Product Development eJournal","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":"{\"title\":\"Packaging Features and Consumer Buying Behavior Towards Packaged Food Items\",\"authors\":\"Muhammad Usama Ahsan Ansari, D. Siddiqui\",\"doi\":\"10.2139/ssrn.3381882\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aimed to determine the effects of packaging attributes on consumers’ buying behavior. Specifically, to investigate the effect of packaged food’sgraphics, color, size, shape, product information and/or packaging material on consumers’ buying behavior in Pakistan. Data was collected through the used of questionnaire from 300 individuals and was analyzed through Confirmatory Factor Analysis and Structural Equation Modeling. The study found a significant relationship between graphics colors, packaging size, shape, product information of packaging material with consumers’ buying behavior. The study concluded that the packaging attributes are examined, are contributed in communicating product quality that affects purchase behavior. The study recommends that food manufacturers must understand the consumer response towards their packaging and integrate their input into designing a better packaging by innovations. This can be achieved by involving consumer directly in designing the final packaging of product through their response.\",\"PeriodicalId\":210491,\"journal\":{\"name\":\"Food Product Development eJournal\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"7\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Food Product Development eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3381882\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Food Product Development eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3381882","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Packaging Features and Consumer Buying Behavior Towards Packaged Food Items
This study aimed to determine the effects of packaging attributes on consumers’ buying behavior. Specifically, to investigate the effect of packaged food’sgraphics, color, size, shape, product information and/or packaging material on consumers’ buying behavior in Pakistan. Data was collected through the used of questionnaire from 300 individuals and was analyzed through Confirmatory Factor Analysis and Structural Equation Modeling. The study found a significant relationship between graphics colors, packaging size, shape, product information of packaging material with consumers’ buying behavior. The study concluded that the packaging attributes are examined, are contributed in communicating product quality that affects purchase behavior. The study recommends that food manufacturers must understand the consumer response towards their packaging and integrate their input into designing a better packaging by innovations. This can be achieved by involving consumer directly in designing the final packaging of product through their response.