How the Chinese Film Show the Cultural Self-confidence in the New Era

Culture is the soul of a country and a nation. Cultural self-confidence is the full affirmation to the cultural value of a nation, a country and a political party. President Xi Jinping said, strengthening cultural self-confidence is a major issue concerning the national fortune, cultural security and the independence of the national spirit. In the context of globalization, the number and box office of Chinese movies have shown a rapid growth and become an important export of culture. Excellent Chinese movies in the past, such as Hero, Farewell My Concubine, House of Flying Daggers, The Grandmasteras and Crouching Tiger, Hidden Dragon, as a cultural symbol of "local character", are deeply concerned and loved by global audiences. This article analyses the current situation of the Chinese film industry in the new era and holds that,Chinese film should not only "come from China, reflect China, represent China", but also change China in the future. One is to reverse the phenomenon that the cultural symbols are not significant enough in the history of Chinese film. The other is to enhance the soft power of Chinese culture. The third is to change the social outlook with cultural landscape which showing by the Chinese film. In this paper, I will explore how Chinese movies get rid of "cultural Thaksin", form "cultural self-reliance" and realize "cultural self-confidence" in the new era from three aspects: self-confidence in national cultural symbols, self-confidence in the road of realistic development and self-confidence in the future development prospects.