PENGARUH E-SERVICE QUALITY, BRAND IMAGE dan HARGA TERHADAP MINAT BELI KONSUMEN ONLINE SHOP BLIBLI.COM (Studi Kasus Konsumen Blibli.com UPN “Veteran” Jawa Timur)

This study aims to determine how the influence of E-Service Quality, Brand Image and Harga on Minat Beli Konsumen in Blibli.com Online Shop. In this case the researcher took a sample in the UPN "Veteran of East Java. The research method used is descriptive research with a quantitative approach. Data collection techniques through the distribution of questionnaires to respondents. The population in this study is the Blibli.com UPN "Veteran" Consumer in East Java. The sample uses a purposive sampling method. the sampling technique with the characteristics of consumers who have made purchases at Blibli.com Online Shop 2-3 times. Data analysis techniques in this study used descriptive analysis techniques per variable and multiple linear regression analysis. Based on the results of the analysis using the t test, it is concluded that the E-Service Quality variable partially influences the variable of Minat Beli Konsumen then concluded the Price variable partially effect on Minat Beli Konsumen, Based on the results of the analysis using the F Test, the E-Service Quality, Brand Image and Harga variables were jointly and simultaneously influential and significantly affected the Blibli.com Online Shop Minat Beli Konsumen in the research case in the UPN "Veteran East Java consumer environment.