Research on the Adoption of Electronic Commerce Based on Customer's Behavior

Since the inception of the Internet in the mid-1990s, e-commerce has grown at a very rapid rate. Firms had realized that they could be pushed to the world stage of the knowledge-based economic by e-commerce. So, most of firms are stepping up to the adoption of those technologies for upgrading their businesses. Regarding the significant role of customers, the study of their behaviors influence on the adoption of e-commerce by the firms becomes a main stream in scholastic path. This paper aims to study the four customer behaviors which influence the adoption of e-commerce technologies by firms. The study results showed that the customer behaviors influence the adoption of e-commerce by firms.