葡萄牙葡萄酒的消费者行为

V. Martinho
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引用次数: 2

摘要

运用计量经济学方法研究葡萄牙葡萄酒消费模式的文献很少。这项工作,假装分析在葡萄牙生产的葡萄酒的消费者行为,确定与面板数据方法的需求方程。阿连特茹地区葡萄酒种植委员会(CVRA)网站上有使用的统计数据。这些数据来自于一项关于市场分析的研究,在2009年,由A.C.尼尔森。数据是按地区和类型的葡萄酒(Doc佛得角+米尼奥区域,医生Regiao做杜罗河+区域岩壁Durienses, Doc Regiao da Bairrada +区域贝拉,Doc Regiao做刀+区域贝拉,Doc da Regiao de葡京+区域de葡京,Doc da Regiao塔霍河+区域做塔霍河,Doc da Regiao德塞图巴尔+区域岩壁做茶道,医生阿连特茹+区域Alentejano e Doc da Regiao阿尔加维+区域做阿尔加维),年(2008和2009)和形式的消费(带回家,直接消费和折扣)。这项工作在葡萄牙葡萄酒的消费者行为中发现了一些线性规律。
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Consumers behavior of Portuguese wine
There are few papers about the consumption pattern of the Portuguese wine, using econometrics techniques. This work, pretend to analyze the consumers behavior of the wine produced in Portugal, determining the demand equation with panel data methods. There were used statistical data available in the Alentejo Regional Winegrowing Commission (CVRA) website. These data were obtained from a study about the market analysis, made, in 2009, by the A.C. Nielsen. The data are disaggregated by region and type of wine (Doc Verde+Regional Minho, Doc Regiao do Douro+Regional Terras Durienses, Doc Regiao da Bairrada+Regional Beiras, Doc Regiao do Dao+Regional Beiras, Doc da Regiao de Lisboa+Regional de Lisboa, Doc da Regiao do Tejo+Regional do Tejo, Doc da Regiao de Setubal+Regional Terras do Sado, Doc Alentejo+Regional Alentejano e Doc da Regiao do Algarve+Regional do Algarve), year (2008 and 2009) and by form of consumption (take home, direct consumption and discount). This work found some linear regularity in the consumers behavior of the Portuguese wine.
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