下一个兴趣点推荐的地理-时间感知分层注意网络

Tongcun Liu, J. Liao, Zhigen Wu, Yulong Wang, Jingyu Wang
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引用次数: 20

摘要

在基于位置的社交网络中,深入了解用户的移动性以提供下一个兴趣点(POI)建议是一项至关重要但具有挑战性的任务。不仅需要信息来估计用户偏好,还需要信息来利用用户签入的序列关系。现有的理解用户移动性的方法掩盖了签入顺序,使得很难捕捉微妙的POI-POI连接,也很难区分相关的签入和不相关的签入。我们创建了一个地理-时间意识分层注意网络(GT-HAN)来解决这些问题。GT-HAN包含一个扩展的注意力网络,该网络使用地理影响理论同时揭示整体序列依赖性和微妙的POI-POI关系。我们表明,挖掘微妙的POI-POI关系显著提高了下一个POI推荐的质量。设计了一个情境特定的共同注意网络,通过自适应地从签入历史中选择相关的签入活动来学习不断变化的用户偏好,从而使GT-HAN能够区分不同签入的用户偏好程度。使用两个大规模数据集(从Foursquare和Gowalla获得)进行的测试表明,GT-HAN优于现有方法,并取得了出色的结果。
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A Geographical-Temporal Awareness Hierarchical Attention Network for Next Point-of-Interest Recommendation
Obtaining insight into user mobility for next point-of-interest (POI) recommendations is a vital yet challenging task in location-based social networking. Information is needed not only to estimate user preferences but to leverage sequence relationships from user check-ins. Existing approaches to understanding user mobility gloss over the check-in sequence, making it difficult to capture the subtle POI-POI connections and distinguish relevant check-ins from the irrelevant. We created a geographically-temporally awareness hierarchical attention network (GT-HAN) to resolve those issues. GT-HAN contains an extended attention network that uses a theory of geographical influence to simultaneously uncover the overall sequence dependence and the subtle POI-POI relationships. We show that the mining of subtle POI-POI relationships significantly improves the quality of next POI recommendations. A context-specific co-attention network was designed to learn changing user preferences by adaptively selecting relevant check-in activities from check-in histories, which enabled GT-HAN to distinguish degrees of user preference for different check-ins. Tests using two large-scale datasets (obtained from Foursquare and Gowalla) demonstrated the superiority of GT-HAN over existing approaches and achieved excellent results.
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