Facial Beauty and the Medial Orbitofrontal Cortex

Faces are a highly privileged class of stimuli in humans, and facial attractiveness is a particularly salient attribute of faces that can exert considerable influence on the behavior of others. In the 2003 paper discussed in this chapter, the authors aimed to investigate the neural correlates of facial attractiveness in the brain, hypothesizing that attractive faces would recruit basic reward circuits, especially the orbitofrontal cortex. Consistent with their hypothesis, they found robust engagement of the orbitofrontal cortex to attractive faces and, moreover, that this response was enhanced if a face exhibited a smiling expression. Taken together, these results suggest that facial attractiveness and cues signaling positive social feedback can robustly recruit the brain’s reward circuitry, positioning attractive faces alongside other basic rewards while also aligning attractive faces with other aesthetically pleasing stimuli that engage similar circuits such as works of art.