Mobile Application and Smart City Orientation: The Moderating Role of Tech Savvy Population

Unceasing growth of population and urbanization, have intensified innovative ways to handle social and environmental impact. The smart city concept supports the idea of environmental sustainability and social sustainability as its main to address the challenges arise with issues such as: urbanization, population growth, greenhouse gas emissions, waste management, education and illiteracy through the deployment of innovative technologies. The growing interest in the smart city and the needs to solve those challenges lead to social innovation, creation of applications and technology development. The use of mobile application e.g. smart weather forecasting, community development, and smart transportation, which offers intelligent services influences population directly and lead to smart city orientation. Basically, smart city is mainly made for and by technology savvy people, whilst community is consisting of many varieties of citizens from silent generation to Z generation. In spite of a sizeable body of research describing smart city definitions, the architecture, and the study on how smart city’s performance should be assessed, the moderating role of tech savvy population in the relationship between mobile application usage and smart city orientation has rarely been examined. Therefore, this study highlights the role of tech savvy citizen in moderating the relationship between mobile applications usage towards the intention of smart city. The paper presents an overview of the relationship between mobile application usage and smart cities orientation, followed by the literature review and methodology of the research. Finally, we present the expected result and implication of the result.