产品研发、工艺研发与市场动态:模拟研究

E. Adamides, Y. Stamboulis, T. Malakis, D. Harisoulis
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引用次数: 4

摘要

本文对某企业开发-生产-销售联合系统的动力学进行了仿真研究。在特定的时间间隔内,对不同的产品线管理策略的运行结果进行了评估。研究发现,与只关注开发工作或生命周期的策略相比,平衡开发项目的强度和时间与产品生命周期特征的策略会产生更好的性能。
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Product R&D, process R&D and market dynamics: a simulation study
This paper presents a simulation study carried out for the investigation of the dynamics of the combined development-production-selling system of a firm. Different product line management strategies were evaluated with respect to its operational results for a specified time interval. It was found that strategies that balance the intensity and timing of the development projects with the products' life-cycles characteristics result in superior performance compared to strategies that focus on development efforts or life cycles only.
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