E. Adamides, Y. Stamboulis, T. Malakis, D. Harisoulis
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Product R&D, process R&D and market dynamics: a simulation study
This paper presents a simulation study carried out for the investigation of the dynamics of the combined development-production-selling system of a firm. Different product line management strategies were evaluated with respect to its operational results for a specified time interval. It was found that strategies that balance the intensity and timing of the development projects with the products' life-cycles characteristics result in superior performance compared to strategies that focus on development efforts or life cycles only.