{"title":"今年的在线评论如何预测Expedia.com + Agoda.com + Hotels.com的在线销售?酒店的小组研究","authors":"Snehasish Banerjee, Stefanie Bonfield","doi":"10.1109/INFOMAN.2019.8714708","DOIUrl":null,"url":null,"abstract":"This paper investigates how ratings, titles as well as descriptions of online reviews predict online sales. Using data from Expedia.com, Agoda.com and Hotels.com; a log-linear regression model was developed for a panel of 75 Asian hotels. The model explained 69.40% variance in the dependent variable for luxury hotels, 40.30% for budget hotels, and 38.80% for mid-scale hotels. In particular, title length was negatively related to sales for luxury and mid-scale hotels. The use of positive words in titles was positively related to sales for luxury hotels but had a negative association for budget hotels. Moreover, the use of positive (negative) words in descriptions was positively (negatively) related to sales for budget hotels.","PeriodicalId":186072,"journal":{"name":"2019 5th International Conference on Information Management (ICIM)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":"{\"title\":\"How Online Reviews in a Year Predict Online Sales in the Next on Expedia.com + Agoda.com + Hotels.com? A Panel Study of Hotels\",\"authors\":\"Snehasish Banerjee, Stefanie Bonfield\",\"doi\":\"10.1109/INFOMAN.2019.8714708\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper investigates how ratings, titles as well as descriptions of online reviews predict online sales. Using data from Expedia.com, Agoda.com and Hotels.com; a log-linear regression model was developed for a panel of 75 Asian hotels. The model explained 69.40% variance in the dependent variable for luxury hotels, 40.30% for budget hotels, and 38.80% for mid-scale hotels. In particular, title length was negatively related to sales for luxury and mid-scale hotels. The use of positive words in titles was positively related to sales for luxury hotels but had a negative association for budget hotels. Moreover, the use of positive (negative) words in descriptions was positively (negatively) related to sales for budget hotels.\",\"PeriodicalId\":186072,\"journal\":{\"name\":\"2019 5th International Conference on Information Management (ICIM)\",\"volume\":\"7 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"6\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2019 5th International Conference on Information Management (ICIM)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/INFOMAN.2019.8714708\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2019 5th International Conference on Information Management (ICIM)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/INFOMAN.2019.8714708","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
How Online Reviews in a Year Predict Online Sales in the Next on Expedia.com + Agoda.com + Hotels.com? A Panel Study of Hotels
This paper investigates how ratings, titles as well as descriptions of online reviews predict online sales. Using data from Expedia.com, Agoda.com and Hotels.com; a log-linear regression model was developed for a panel of 75 Asian hotels. The model explained 69.40% variance in the dependent variable for luxury hotels, 40.30% for budget hotels, and 38.80% for mid-scale hotels. In particular, title length was negatively related to sales for luxury and mid-scale hotels. The use of positive words in titles was positively related to sales for luxury hotels but had a negative association for budget hotels. Moreover, the use of positive (negative) words in descriptions was positively (negatively) related to sales for budget hotels.
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