旅游市场营销

Managing, Marketing, and Maintaining Maritime and Coastal Tourism Pub Date : 1900-01-01 DOI:10.4018/978-1-7998-1522-8.ch015

Nuno Almeida

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引用次数: 0

摘要

旅游业是一些国家最重要的经济活动之一。然而，沿海和海上活动可以是一个有趣的部分来探索按照良好的推广目的地。旅游营销是管理者可以使用的工具，可以在游客和目的地之间建立良好的联系，特别是如果促销活动侧重于蓝色和绿色经济。有了一些具体的程序，就有可能在一个需要明确的环境规则的竞争市场中占据优势。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Tourism Marketing

Tourism is one of the most important economic activities in some countries. However, the coastal and maritime activities could be an interesting segment to explore in accordance with good promotion of the destination. Tourism marketing is a tool available for the managers that could establish a great connection between the visitors and the destinations, particularly if the promotions focus on the blue and the green economy. With some specific procedures, it is possible to take advantage in a competitive market that needs clear rules about the environment.

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