Faktor Pengaruh Keputusan Wisatawan Menginap Di Grand Jimbaran Boutique Hotel And Spa Kuta, Bali

Grand Jimbaran Boutique Hotel and Spa has complete facilities with steady tourist visits in the last three years. This research aim to determine the factors that influence tourists staying at the Grand Jimbaran Boutique Hotel and Spa and to find out the most dominant factors influencing tourist decisions to stay. In this study using a simple random sampling technique by taking samples by distributing questionnaires and using guest comments on random online travel agents to each participant who participated in the study. The number of samples in this study were 100 respondents and the data processing was carried out with the help of SPSS software version 25. In processing the data, steps were taken to find validity, reliability and factor analysis. Based on the results of the study estimated 4 factors that influence the decision to stay at the Grand Jimbaran Boutique Hotel and Spa. These factors are service and price factors have a total variance of 58,196%, location factors have a total variance of 5,918%, promotion factors have a total variance of 5,671% and design factors have a total variance of 5,136%. The most dominant factor influencing tourists Staying at the service and price factors which have the highest total variation of 58,196% with an eigen value of 11.639 consisting of 10 variables such as sympathetic employees in providing services, appropriate room rates, uniforms used by clean and neat employees, completeness of service, number of rooms, providing complete and clear services, room rates according to room quality, services provided quickly and easily, employees provide excellent service to tourists, friendly employee services. The cumulative of the 4 factors is 74,921%, so the accuracy of the model is 73%. Keywords: Tourist, Hotel, Factors Analysis