Users’ Perceptions on the Usage of M-commerce in Bangladesh: A SWOT Analysis

Internet is a kind of window for business platforms commonly known as e-commerce. The term electronic commerce or e-commerce is anything that involves an online transaction. In Bangladesh big, medium even small enterprises have adopted e-business platforms, has a great potentiality to evolve e-commerce. M-commerce is a new dimension of e-commerce technology. The purpose of the research is to figure out the present scenario of m-commerce in Bangladesh to take initiative that could strengthen its future. We performed user study among local people to know their experience and opinion using it. The questionnaire were formulated based on m-commerce’s strengths, weaknesses, opportunities and threats. A SWOT analysis were conducted to find realistic outcome that could be applicable to strengthen the m-commerce in Bangladesh. The secondary data is collected from Wikipedia, Ministry of Bangladesh government. The survey was conducted in different cities (Dhaka, Khulna, Rajshahi, Chittagong, Barishal, Sylhet and Rangpur) in Bangladesh. Discussions were taken place for the betterment of m-commerce as per response received from the survey and SWOT analysis result. In order to receive more realistic result the survey could be extended to more cities and local participants with different analysis method for comparison with SWOT analysis.