Influencers Based on Citespace Research Hotpots and Research Prospects

: With the rise of online live streaming and short videos, influencers have attracted more and more attention, and many scholars have also devoted themselves to the research field of influencers. With the help of Citespace visual analysis technology, this paper systematically sorted out 445 core literature (CSSCI) on influencers from 2016 to 2022 in CNKI, including the annual distribution of published quantity, the distribution of authors and journals of highly cited articles, and keyword co-occurrence analysis. The research found that first, the number of articles on influencers is constantly enriched, and scholars continue to broaden the depth and breadth of study. Second, the content of the research is relatively diverse and scattered, among which the current Internet celebrity economy is the most popular. At last, this paper points out the direction of future research by summarizing and sorting out previous studiees on influencers.