{"title":"工程资本货物和技术服务公司在从砖块发展到电子商务的过程中所面临的营销挑战","authors":"J. Bromley","doi":"10.1109/IEMC.2002.1038498","DOIUrl":null,"url":null,"abstract":"While real e-business is still novel, between the extremes of dot.com hype and mere e-brochures, some science and engineering concerns are being clever-technically adroit plus personally engaging-in their e-strategies to gain new business. Their competitors beware. This paper gives a description of e-business, pointing out the Internet is just one component of it. A brief guide to developing an e-business strategy is also given.","PeriodicalId":355841,"journal":{"name":"IEEE International Engineering Management Conference","volume":"4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2002-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The marketing challenges facing engineering capital goods and technical service companies as they evolve from bricks to e-business\",\"authors\":\"J. Bromley\",\"doi\":\"10.1109/IEMC.2002.1038498\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"While real e-business is still novel, between the extremes of dot.com hype and mere e-brochures, some science and engineering concerns are being clever-technically adroit plus personally engaging-in their e-strategies to gain new business. Their competitors beware. This paper gives a description of e-business, pointing out the Internet is just one component of it. A brief guide to developing an e-business strategy is also given.\",\"PeriodicalId\":355841,\"journal\":{\"name\":\"IEEE International Engineering Management Conference\",\"volume\":\"4 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2002-12-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"IEEE International Engineering Management Conference\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/IEMC.2002.1038498\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"IEEE International Engineering Management Conference","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IEMC.2002.1038498","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The marketing challenges facing engineering capital goods and technical service companies as they evolve from bricks to e-business
While real e-business is still novel, between the extremes of dot.com hype and mere e-brochures, some science and engineering concerns are being clever-technically adroit plus personally engaging-in their e-strategies to gain new business. Their competitors beware. This paper gives a description of e-business, pointing out the Internet is just one component of it. A brief guide to developing an e-business strategy is also given.
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