{"title":"印刷媒体与英雄神话的个案研究:李·艾柯卡1978-1985。","authors":"George N. Dionisopoulos","doi":"10.1080/10417948809372726","DOIUrl":null,"url":null,"abstract":"Previous literature concerning the hero myth has not addressed how someone becomes a contemporary folk hero. This essay suggests that an answer can be found within the mythopoetic role of the media. The mediated “Chrysler drama” and subsequent popular proclamation of Lee Iacocca as a national folk hero is examined as a case study to determine the rhetorical strategies that present mediated actions and actors as “heroic.”","PeriodicalId":234061,"journal":{"name":"Southern Speech Communication Journal","volume":"35 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1988-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"A Case Study in Print Media and Heroic Myth: Lee Iacocca 1978-1985.\",\"authors\":\"George N. Dionisopoulos\",\"doi\":\"10.1080/10417948809372726\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Previous literature concerning the hero myth has not addressed how someone becomes a contemporary folk hero. This essay suggests that an answer can be found within the mythopoetic role of the media. The mediated “Chrysler drama” and subsequent popular proclamation of Lee Iacocca as a national folk hero is examined as a case study to determine the rhetorical strategies that present mediated actions and actors as “heroic.”\",\"PeriodicalId\":234061,\"journal\":{\"name\":\"Southern Speech Communication Journal\",\"volume\":\"35 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1988-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Southern Speech Communication Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10417948809372726\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Southern Speech Communication Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10417948809372726","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
A Case Study in Print Media and Heroic Myth: Lee Iacocca 1978-1985.
Previous literature concerning the hero myth has not addressed how someone becomes a contemporary folk hero. This essay suggests that an answer can be found within the mythopoetic role of the media. The mediated “Chrysler drama” and subsequent popular proclamation of Lee Iacocca as a national folk hero is examined as a case study to determine the rhetorical strategies that present mediated actions and actors as “heroic.”
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