服务竞争下的库存共享

Xiaomeng Guo, Baojun Jiang
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摘要

问题描述:在许多需求不确定的市场中,相互竞争的零售商可能会共享他们提供给消费者的共同产品的库存。本文考察了竞争对手的产品共享如何影响他们的库存和服务质量决策。现有文献主要关注不相互竞争的独立零售商之间的库存共享。我们的研究旨在通过调查基于服务质量直接竞争客户的零售商之间的库存共享权衡来填补这一文献的空白。方法/结果:我们建立了一个博弈论模型,其中两个零售商销售来自同一制造商的共同产品,通过提供差异化的服务和产品来争夺客户。每个零售商都面临随机需求,这种随机需求使零售商的服务质量提高,而竞争对手的服务质量下降。当零售商的产品库存耗尽时,它可以直接从制造商那里补充库存,或者在竞争对手有库存共享协议的情况下,要求竞争对手提供多余的库存。我们发现,库存共享可能会减弱或加剧服务竞争,这取决于共享库存的转让价格。具体而言,当零售商同意共享库存时,如果零售商的季前库存水平是外生的,那么零售商的服务水平在转移价格中会下降,但如果零售商内生地选择库存水平,则其服务水平在转移价格中是非单调的。此外,我们的分析表明,零售商的均衡库存水平会随着转移价格的增加而增加,并且在没有库存共享的情况下可以高于或低于他们的水平。我们还发现,对于外生库存,零售商倾向于在最高的无争议转移价格下共享库存,而对于内生库存,即使在竞争水平和预购成本较高的最优转移价格下,零售商也可能不愿意共享库存。最后表明,在服务竞争的情况下,在任何转让价格下,库存共享都不能达到充分协调。管理启示:当决定是否与竞争对手共享库存时,管理者不仅要考虑库存池的好处,还要考虑共享对公司库存选择和服务水平的战略影响。基金资助:郭欣获得香港研究资助局的研究资助[研资局参考编号:15501820]。补充材料:在线附录可在https://doi.org/10.1287/msom.2020.0584上获得。
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Inventory Sharing Under Service Competition
Problem description: In many markets with demand uncertainties, competing retailers may share inventories for common products that they offer consumers. This paper examines how competitors’ product sharing affects their inventory and service-quality decisions. The existing literature has mainly focused on inventory sharing among independent retailers who do not compete with each other. Our research aims to fill the gap in this literature by investigating the tradeoffs of inventory sharing between retailers who directly compete for customers based on service quality. Methodology/results: We develop a game-theoretical model in which two retailers selling a common product from the same manufacturer compete for customers by offering differentiated services together with the product. Each retailer faces stochastic demand that increases in its service quality and decreases in the competitor’s service quality. When a retailer runs out of stock of the product, it may replenish its inventory directly from the manufacturer and/or request the competitor’s excess inventory if they have an inventory-sharing agreement. We find that inventory sharing may soften or intensify service competition, depending on the transfer price for the shared inventory. Specifically, when retailers agree to share inventory, their service levels decrease in the transfer price if their preseason inventory levels are exogenous, but are nonmonotone in the transfer price if the retailers endogenously choose inventory levels. Moreover, our analysis reveals that the retailers’ equilibrium inventory levels will increase in the transfer price and can be higher or lower than their levels in the case without inventory sharing. We also find that with exogenous inventory, the retailers prefer to share inventory at the highest nonmoot transfer price, whereas with endogenous inventory, the retailers may prefer not to share inventory, even at the optimal transfer price, when the level of competition and the preorder cost are high. Finally, we show that with service competition, inventory sharing cannot achieve full coordination under any transfer price. Managerial implications: When deciding whether to share inventory with competitors, managers should consider not only the benefits of inventory pooling, but also the strategic effect of sharing on the firms’ inventory choices and service levels. Funding: X. Guo has received research support from the Research Grants Council of Hong Kong [RGC Reference No. 15501820]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2020.0584 .
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