Research and Development for Technology Transformation of Digital Radio

Mass media managements utilize research and development as a means of ensuring their survival. For context, nowadays the media industry is facing a new challenge in the form of technological developments. This has resulted in the emergence of new communication patterns emphasising on flexibility and openness, both marking a new way of conveying information in the media industry. The research entitled “Research and Development for Technology Trasformation of Digital Radio”, performs a qualitative research with references from multiple journals, articles, books and interviews to identify the technological developments that contribute to the transformation of conventional radio to digital. We figured that the development of today's media industry is highly interrelated with technological advancements in various fields, ranging from equipment technology to human resources. herefore, we may conclude that research and development is imperative in developing media strategies. It should be noted that the success of research and development is highly dependent on adequate management strategies that supports technological developments.