基于多属性的班轮航运企业战略联盟稳定性分析

Jian-li Li, Hong Zhen, Kai Xu
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引用次数: 0

摘要

班轮运输企业之间的战略联盟是企业实现共赢战略的关键因素之一,但同时也存在着巨大的危机。本文主要利用属性坐标的方法分析航运企业之间的动态联盟行为,讨论了合作与权衡成本、重复博弈等方面的关系。在此基础上,进一步归纳了企业间双边战略联盟的心理变化过程。
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Multi-attribute based analysis of stability of strategic alliance among liner shipping companies
Strategic alliance among liner-shipping companies is one of the key factors for enterprises to realize win-win strategy, but there also exists huge crises. We mainly utilize method of attribute coordinate to analyze the dynamic alliance behavior among shipping companies, in which relationships between cooperation and such aspects as trade-off cost and repeated gaming is discussed. We further expatriate the psychological changing process of strategic alliance in bilateral manner among enterprises.
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