新市场的新思维

T. Kippenberger
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引用次数: 0

摘要

这表明,尽管西欧和美国的旧市场与中国和印度的新市场之间存在着非常现实的差异,但跨国公司只有考虑到这些差异,才能从中获益。具有市场思维和管理思维。他预测,未来10年,30%到40%的顶级团队将来自中国、印度和巴西,并质疑企业是否准备好迎接这种多样性。
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New mindsets for new markets
Suggests that, although there are very real differences between the old markets of Western Europe and the USA, and the new ones of say, China and India, multinational corporations will not reap the benefits until taking account of these. Features the market mindset and the management mindset. Predicts in ten year's time 30% or 40% of top teams will come from China, India and Brazil, and questions whether companies will be ready for such diversity.
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