Spooky concepts and urban studies: Conceptual metaphor, narrative tension and explanatory power

From the metaphor-soaked concepts of Dracula urbanism, the Vampire index, Frankenstein urbanism and zombie neoliberalism to the idea of a vampire property-holding class, conceptual metaphors are a repeating theme in urban studies. Once you are alert to their presence, conceptual metaphors seem to be everywhere, operating as key literary devices, productive interpretive tactics and critical discursive manoeuvres in the field. And if it is true that metaphor is an important conceptual device in urban studies, then the field's use of conceptual metaphor deserves our critical attention. Taking Wilson and Wyly's Dracula urbanism as a prompt, this commentary offers some speculative reflections on conceptual metaphor in urban studies, before commenting on Dracula urbanism as a concept directly. The discussion is organised around the narrative tension, explanatory power and discursive playfulness that conceptual metaphor affords in urban studies. I argue the power of conceptual metaphor comes into play at the level of analytical acuity. A good conceptual metaphor has an explanatory power that moves our understanding of an urban process, issue, etc. forward. It opens new conceptual vistas, or it brings into focus new conceptual stakes, or it paths the way for new types of empirical investigation in the field. Put simply, a good conceptual metaphor allows for a good theoretical intervention. It has productive explanatory power; it takes urban scholars somewhere beyond their initial excitement about a fancy new name for a concept. A spooky conceptual metaphor must be analytically powerful, otherwise it's just Halloween; an empty signifier dressed up as Frankenstein for a night, trick or treating for citations and attention.