影响客户使用移动银行意向的潜在因素

Gabriella M. Umbas, Melliana, Rachel G. Reinatha, A. Gui, M. S. Shaharudin
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引用次数: 1

摘要

本研究旨在确定影响人们在印度尼西亚使用手机银行的行为意图的因素。UTAUT技术正在被用来探索影响人们使用移动银行服务倾向的因素。根据早期的研究对问卷进行修订后,通过谷歌表格发送给在印尼使用移动银行的用户。采用目的抽样的方法向参与者发放问卷。为了评估收敛效度、判别效度和路径系数,使用SmartPLS对数据进行分析。研究表明,社会影响、感知安全性和绩效预期都对使用移动银行的行为意愿产生了实质性影响。另一方面,努力预期对使用手机银行的行为意愿没有显著影响。根据这项研究的结果,企业必须优先考虑努力预期,同时在未来增加其他因素。
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Potential Factors that Influences Customers' Intentions to Use m-Banking
This study aims to determine the factors that impact people's behavioural intentions to use mobile banking in Indonesia. The UTAUT technique is being utilised to explore the factors that impact people's inclinations to use mobile banking services. Following the revision of the questionnaire, which was based on earlier research, it was sent via a Google form to users who used m-banking in Indonesia. A questionnaire was provided to participants based on the purposive sampling method. In order to evaluate for convergent validity, discriminant validity, and path coefficient, the data was analysed using SmartPLS. It has been demonstrated that social influence, perceived security, and performance expectation all substantially impact behavioural intention to use m-Banking. On the other hand, the expectation of effort had no significant influence on behavioural intention to use mobile banking. According to the findings of this study, firms must prioritise effort expectation while also increasing other elements in the future.
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