作为营销管理者的学校校长:营销在学校发展中的作用日益扩大。

{"title":"作为营销管理者的学校校长:营销在学校发展中的作用日益扩大。","authors":"Linda Anast-May, M. Mitchell, B. Buckner, C. Elsberry","doi":"10.3138/JSPR.33.4.262","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":360044,"journal":{"name":"Journal of School Public Relations","volume":"71 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":"{\"title\":\"School Principals as Marketing Managers: The Expanding Role of Marketing for School Development.\",\"authors\":\"Linda Anast-May, M. Mitchell, B. Buckner, C. Elsberry\",\"doi\":\"10.3138/JSPR.33.4.262\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":360044,\"journal\":{\"name\":\"Journal of School Public Relations\",\"volume\":\"71 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"6\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of School Public Relations\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3138/JSPR.33.4.262\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of School Public Relations","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3138/JSPR.33.4.262","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}