体育产业与旅游产业融合发展评价——以广东省为例

Jun Yuan, Yanhong Liu
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引用次数: 3

摘要

本文以广东省为例,建立了体育产业和旅游产业的评价指标,运用熵权法和整合度模型对2010 - 2016年的整合发展水平进行了估算。结果表明,体育产业与旅游产业的融合发展总体较好,但不协调、不同步问题突出。总体来看,两类产业融合发展档次较低,体育产业普遍较旅游产业发展晚,处于从边缘排斥到初级融合的阶段。未来,有效整合客户需求和产业转型需求,从产业和政府两方面加强体育产业和旅游产业的整合,将是提升两类产业融合发展水平的关键。
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Evaluation of Integration Development of Sports Industry and Tourism Industry: A Case Study of Guangdong Province
Taking Guangdong Province as an example, the article established the evaluation indexes of sports industry and tourism industry, and made use of entropy weight method and integration degree model to estimate integration development level during 2010 to 2016. The results demonstrate that the integration development of sports industry and tourism industry is general better, but the problem of incoordination and out-sync is prominent. Overall, the development grade of two kinds of industry convergence is relatively low, sports industry generally late than development of tourism industry, and it is in the phase of verging exclusion to the primary integration. In the future, the effective integration of customer demand and industrial transformation need, strengthening the conformity of sports industry and tourism industry from the two aspects of the industry and the government, will be the key to improve the convergence development level of two kinds of industry.
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