理解采用网上银行的行为意向:一个印度人的视角

G. Malik, Dharmendra Singh, Nikola Stakić
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引用次数: 2

摘要

就成本储备资金、更好的客户关系和来自反对党的个人捐款而言,网上银行给银行带来了巨大的优势。本研究期望认识到影响印度银行客户利用网上银行管理意图的主要因素。该研究提出了一个完整的印度互联网银行采用模型,该模型是基于“技术接受和使用的汇集理论”(UTAUT)的隐含部分和三个被认为是设置微妙的额外因素。利用互联网上的调查问卷,对采用网上银行的行为意向的影响进行了100个样本的自制调查。在SPSS软件上使用卡方、相关、回归等统计工具进行进一步分析。根据TAM模型,我们考虑感知信任、感知风险和感知易用性来评价人们在日常生活中采用网上银行的行为意愿。
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UNDERSTANDING THE BEHAVIOURAL INTENTION TO ADOPT INTERNET BANKING: AN INDIAN PERSPECTIVE
Internet banking gives banks colossal advantages as far as cost reserve funds, better client connections, and individual contributions from the opposition. This study expects to recognize the components that essentially influence the intention of bank clients to utilize Internet banking administrations in India. The examination proposed a complete model called Internet banking Adoption in India, which was an implicit part based on the "Brought together Theory of Acceptance and Use of Technology" (UTAUT) and three extra factors that were recognized as setting delicate. A self-made survey with 100 samples on the impact of behavioral intention to adopt Internet banking was conducted using surveys available on the Internet. A statistical tool like Chi-Square, correlation and regression was performed on SPSS software for further analysis. According to the TAM Model, perceived trust, perceived risk, and perceived ease of use was taken into consideration to rate the behavioral intention for adopting Internet banking in day-to-day life.
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