Film Company Reputation, Star Holdings and Financial Performance Based on Consumer Perception

This paper takes 60 listed companies in the cultural industry from 2013 to 2017 as a research sample, and studies the influence of film company reputation on corporate financial performance based on the perspective of star holdings and consumer perception. The results show that: (1)The film company's corporate reputation has a significant positive impact on financial performance; (2)Star holdings play a significant positive role in the impact of reputation on performance; (3)Consumer cognition plays a significant role in mediating the relationship between corporate reputation and financial performance.