Analyse des interactions en utilisant le suivi oculaire, le suivi physiologique et les structures d'actions

In order to improve human-computer interaction, eye-tracking measures and physiological reactions are combined to the context of navigation and the structure of actions to analyze emotional state of users. Understanding affective reactions is essential to improve the human-computer interaction and the design of systems. In the domain of e-commerce those techniques are being used informally to observe interactions during the design of systems or for research, more systematic methods are necessary to efficiently highlight important aspects of the interaction and the emotional reactions. More so to help interpret measures it is necessary to complete measures with the recognition of structures of actions, so that reactions could be interpreted in context.