利益相关者理论视角下的企业社会责任活动在威卡蒙加的实施

Ratna Ningrum Wulandani Zain, Chandra Hendriyani, D. Nugroho, B. Ruslan
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引用次数: 3

摘要

本研究的目的是探讨利益相关者理论视角下的威卡梦嘉项目中的企业社会责任(CSR)活动。通过三重底线模型,内部和外部利益相关者在社会和环境责任方面的需求是探索企业社会责任活动的一种方式。本研究在PT Wijaya Karya (Persero) Tbk采用现象学方法和定性方法进行。(WIKA)。与公司关系总经理进行面谈,以文件和活动文章的形式收集证据,然后将其简化以产生相关信息。研究结果通过内部利益相关者理论的角度显示了企业社会责任的好处,公司始终保持承诺并满足内部和外部利益相关者的需求,在这种情况下,威卡通过企业社会责任活动表现出包括经济、社会和环境方面(三重底线)的社会和环境责任。
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Implementation of CSR Activities from Stakeholder Theory Perspective in Wika Mengajar
The purpose of this research is to explore Corporate Social Responsibility (CSR) activities in the stakeholder theory point of view in the WIKA Mengajar program. The needs of stakeholders both internally and externally in relation to social and environmental responsibility through the triple bottom line model is one way to explore CSR activities. This research was conducted using phenomenological methods with a qualitative approach at PT Wijaya Karya (Persero) Tbk. (WIKA). Interviews are conducted with the General Manager of Corporate Relations, collecting evidence in the form of documentation and articles of activities that are then simplified to produce relevant information. The results of the study showed the benefits of CSR through the point of view of internal stakeholder theory of the company always maintaining commitment and meeting the needs of stakeholders both internally and externally, in this case WIKA shows social and environmental responsibility that includes economic, social, and environmental aspects (triple bottom line) through CSR activities. 
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