{"title":"创新类型","authors":"Martha Corrales-Estrada","doi":"10.1108/978-1-78973-701-120191009","DOIUrl":null,"url":null,"abstract":"Three main findings in the chapter are: (1) value is on the eye of the customer; (2) invention is not innovation; it is a discovery as a result of creative processes that is often serendipitous and very difficult to predict or plan; and (3) innovation is to deliver and create value for a costumer through the commercialization and monetization of an offering.","PeriodicalId":415480,"journal":{"name":"Innovation and Entrepreneurship: A New Mindset for Emerging Markets","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Types of Innovation\",\"authors\":\"Martha Corrales-Estrada\",\"doi\":\"10.1108/978-1-78973-701-120191009\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Three main findings in the chapter are: (1) value is on the eye of the customer; (2) invention is not innovation; it is a discovery as a result of creative processes that is often serendipitous and very difficult to predict or plan; and (3) innovation is to deliver and create value for a costumer through the commercialization and monetization of an offering.\",\"PeriodicalId\":415480,\"journal\":{\"name\":\"Innovation and Entrepreneurship: A New Mindset for Emerging Markets\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-09-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Innovation and Entrepreneurship: A New Mindset for Emerging Markets\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/978-1-78973-701-120191009\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Innovation and Entrepreneurship: A New Mindset for Emerging Markets","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/978-1-78973-701-120191009","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Three main findings in the chapter are: (1) value is on the eye of the customer; (2) invention is not innovation; it is a discovery as a result of creative processes that is often serendipitous and very difficult to predict or plan; and (3) innovation is to deliver and create value for a costumer through the commercialization and monetization of an offering.