BAGAIMANA CONSUMER PERCEPTION DAN CONSUMER ATTITUDE MEMPENGARUHI MOTIVASI PEMBELIAN GREEN PRODUCT (KAJIAN PERILAKU KONSUMEN DARI BERBAGAI BUDAYA DAN NEGARA)

ABSTRA CT Currently, the environmental damage occurs almost throughout the earth. Many people try to find the way to save the environment. It causes the companies to make  green products in the contribution of  protecting the environtment. But not everyone can accept the green product. This study case choose svarious countr ies, such as Niger,  China, United State s , India, Lesotho, Italia, Sweden, South Korea, and Hong Kong. Not all countries have good perception and good attitude toward s green product s , but most of them have good perception toward s green product s  and they have good attitude if the green product s can give them a benefit. Marketers can give more education about green product to countries which have  negative perception and negative attitude towards green product. Marketers also have a big opportunity to market their green product to countries which have a positive perception and positive attitude toward green product s