The Effect of the Use of Social Media on Organizational Commitment

Social Media offers an opportunity for firms to generate value through the facilitation of employee experiences. Using social media business creates an environment of collaboration. This article suggests that organization commitment of employees is prejudiced by the social media usage. The study attempts to answer how social media helps in improving the organization commitment in terms of affective, normative and continuance commitment. The study was empirically tested by using the employee survey data collected from IT employees working in Bangalore. The paper concludes with a brief of the usage of social media in IT companies and its consequences.