A Comparative Web Usage Study of Users in Navigational Web Searching

This chapter highlighted the differences of users' behaviors between native English-speaking users and Chinese users as the biggest example of non-native English-speaking users. To do as such, the author of this chapter began by discussing the background of earlier web usage studies followed by a literature review on comparative studies that are on the basis of users with different language preferences. Afterwards, since earlier web log analyses are based on web transactions collected from mainly native users, the author of this chapter investigated the feasibility of generalization of former findings for navigational searching to the rest of the users by comparing two web log transactions from two groups of users with different localities in respect to the state-of-the-art in web searching.