Hotel and Restaurant Industry: Current State and Development Prospects

Abstract. Introduction. The hotel and restaurant industry has unlimited development potential and makes a significant contribution to the national economy.Taking into account the determining role of the hotel and restaurant industry as an important link in the development of the country's economy, the relevance of the article determines the coverage of the main aspects of the development of this type of economic activity. Purpose. The purpose of the article is to reveal the state and prospects for the development of the hotel and restaurant industry of Ukraine in view of recent events. Results. It has been established that every subject of the hotel and restaurant industry today can be destroyed due to massive missile strikes, which the enemy inflicts on the entire territory of Ukraine. The dynamics of the number of registered natural persons-entrepreneurs and legal entities by types of hotel and restaurant activity were considered and it was determined that as of October 1, 2022, compared to April 2022, there was a significant reduction in the number of natural personsentrepreneurs in the field of vacation accommodation and other temporary accommodation and supply of ready meals for events and the number of legal entities engaged in restaurant activities, provision of mobile catering services. A 35% drop in tax revenues to the state budget paid by hotels during 9 months of 2022 compared to the same period of 2021 was revealed. The positive dynamics of tax revenues to the state budget were demonstrated by boarding houses and hostels, from the activities of which 42% more tax revenues were paid in 9 months of 2022 than in the same period of 2021. It was determined that today an important problem in the development of the hotel and restaurant industry is the decrease in the purchasing power of customers against the background of the increase in the price of services provided by subjects of this type of economic activity. It has been found that overcoming the consequences of the Russian-Ukrainian war involves the provision of comprehensive state support to the hotel and restaurant industry in the form of VAT benefits, property tax benefits and soft loans. It was found that when developing a plan for the post-war recovery of the hotel and restaurant industry of Ukraine, one should also take into account the short-term and effective development of this industry in the conditions implemented by other countries that suffered losses as a result of military actions or crisis situations. Conclusions. In the post-war recovery of the hotel and restaurant industry, it is expedient to focus special attention on the creation of an effective system of anti-crisis management and quality management of this type of economic activity.