Estimation of Population Mean Using Auxiliary Attribute in The Presence Of Non-Response

In this paper, exponential ratio and product type estimators for population mean of study character using known population proportion of auxiliary attribute in the presence of non-response have been proposed. The expressions for the mean square error of the proposed estimators have been obtained. The proposed estimators have been compared with the relevant estimators. The empirical studies have been done to demonstrate the efficiency of the proposed estimators over other relevant estimator.