A Study on the Development of Art Derivatives in Chinese Museums —Take the Beijing Palace Museum as an Example

With their history and culture, museums have become one of the most important choices for the cultural and artistic consumption of the public. The exploitation of art derivatives makes it possible to increase the visibility of museums. While promoting traditional Chinese culture and allowing the audience to experience the artistic atmosphere, art derivatives can also bring museums closer to the social public, better reflect and perform the social functions of museums. Only a very small number of museums in China are currently developing art derivatives, and most have no advantage of research and development. Among them, the Palace Museum in Beijing plays a good role as a model in the development, production and sales of art derivatives relative to other museums. In the course of this article, through the analysis of the research and development experiences of the art derivatives of The Palace Museum in Beijing, it summarizes and describes research and development models that are noteworthy for reference and study. It is hoped that this will inspire further museums in China to develop art derivatives.