Sürdürülebilir Tüketim Davranışının Etkenleri: Türkiye'de Z Kuşağı Üzerine Bir Saha Araştırması

Today, environmental and societal issues, such as climate change and social inequities, have been worsening. Sustainable consumption and production, though not a panacea, seem one of the ways to tackle environmental and social problems. So far, extant studies have sought to determine the factors that have an impact on sustainable consumption from an environmental perspective, and limited research has taken the social dimension of sustainability into account. Thus, this paper aims to address components of sustainable consumption behavior in a more holistic way, from an economic, environmental, and social standpoint. The present study employs consistent partial least squares structural equation (PLS-SEM) modeling to process 350 questionnaires which have been collected through a face-to-face survey method. In this study, three significant determinants, out of a total of nine, make a considerable difference toward sustainable consumption behavior: (i) knowledge, (ii) personal image, and (iii) word-of-mouth, respectively.