与客户共享库存信息:战略性交叉销售和减少短缺

Ruomeng Cui, Hyoduk Shin
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引用次数: 29

摘要

本文研究了一家销售两种垂直差异化产品的企业的库存信息共享策略。卖方拥有关于总库存水平和两种产品变体的库存组成的私有信息。卖方可信地、任意地向客户全部或部分披露库存信息,即向客户披露每种产品变体的确切库存、总库存水平或不披露任何信息。顾客形成对未来可用性的期望,并据此做出理性的购买决策。在披露文献中,自由裁量权通常会导致一个解开的结果:卖方在得知有利的市场信息后选择披露,使充分披露成为均衡。本文表明,总库存披露,即部分披露,可以作为事后均衡而持续。我们证明,当事后有减少供应的愿望时,库存信息聚集就会出现。
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Sharing Aggregate Inventory Information with Customers: Strategic Cross-Selling and Shortage Reduction
This paper studies the strategy of sharing inventory information for a firm that sells two vertically differentiated products. The seller has private information on the aggregate inventory level and the inventory composition of two product variants. The seller credibly and discretionarily discloses inventory information to customers either fully or partially, i.e., disclosing the exact inventory of each product variant, the aggregate inventory level, or no information to customers. Customers form expectations of future availability and make rational purchasing decisions accordingly. In the disclosure literature, discretion usually leads to an unraveling result: sellers who learn favorable market information opt to disclose it, making full disclosure the equilibrium. This paper shows that aggregate inventory disclosure, i.e., partial disclosure, can be instead sustained as an ex post equilibrium. We demonstrate that inventory information aggregation arises when there is an ex post desire to reduce supply–d...
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