A VALUE CHAIN ANALYSIS ON MILKFISH COMMODITY IN SIDOARJO, EAST JAVA

This study is aimed to describe the mapping of milkfish especially processed milkfish in Sidoarjo and to determine the improvement of the processed milkfish value chain. The identification of actors, activities, profits and margins obtained by each actor is presented along with a value chain improvement strategy. The research method used is a value chain analysis. The research findings showed that the actors involved along the chain were cultivators, borg , collectors, processors and consumers. Processor B obtained the largest margin of IDR 55,000 of 51.4%. The second largest margin obtained by processor A is IDR 32,000 or 28.6%. The cultivators get a margin of IDR 15,000 or 14.02%. The collectors get a margin of IDR 2,000 or 1.87%. Meanwhile, borg received a margin of IDR 3,000 or 2.8%. The difference between borg and collectors’ margin is not too far away because the selling price of milkfish has been determined by the market and the fish is still fresh and undamaged.