为上下文感知推荐系统生成合成数据

Marden B. Pasinato, Carlos E. Mello, Marie-Aude Aufaure, Geraldo Zimbrão
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引用次数: 17

摘要

情境感知推荐系统(CARS)作为一种不同的方式出现,它通过使用消费者购买商品和/或服务的情境数据,提供更精确、更有趣的推荐。CARS不仅考虑消费者(用户)对物品的评分,还考虑与这些评分相关的上下文属性。为了处理上下文感知评级,文献中已经提出了几种算法和方法。尽管有很多针对这类推荐的建议和方法,但包含用户对项目的上下文感知评级的充分和公开的数据集是有限的,而且通常,即使这些数据集也不足以很好地评估所提议的car。这个问题的一个解决方案是从电子商务网站抓取这类数据。然而,它可能非常耗时,而且由于法律权利和隐私问题也很复杂。此外,从电子商务网站抓取的数据可能不足以进行完整的评估,无法模拟所有可能的用户行为和特征。在本文中,我们提出了一种为上下文感知推荐系统生成合成数据集的方法,使研究人员和开发人员能够根据他们想要评估其算法和方法的特征创建自己的数据集。我们的方法使研究人员能够根据与其个人资料相关的概率分布函数(PDF)定义用户给出评级的行为。
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Generating Synthetic Data for Context-Aware Recommender Systems
Context-Aware Recommender Systems (CARS) have emerged as a different way of providing more precise and interesting recommendations through the use of data about the context in which consumers buy goods and/or services. CARS consider not only the ratings given to items by consumers (users), but also the context attributes related to these ratings. Several algorithms and methods have been proposed in the literature in order to deal with context-aware ratings. Although there are lots of proposals and approaches working for this kind of recommendation, adequate and public datasets containing user's context-aware ratings about items are limited, and usually, even these are not large enough to evaluate the proposed CARS very well. One solution for this issue is to crawl this kind of data from e-commerce websites. However, it could be very time-expensive and also complicated due to problems regarding legal rights and privacy. In addition, crawled data from e-commerce websites may not be enough for a complete evaluation, being unable to simulate all possible users' behaviors and characteristics. In this article, we propose a methodology to generate a synthetic dataset for context-aware recommender systems, enabling researchers and developers to create their own dataset according to the characteristics in which they want to evaluate their algorithms and methods. Our methodology enables researchers to define the user's behavior of giving ratings based on the Probability Distribution Function (PDF) associated to their profiles.
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