供应商努力与竞争的采购:供应基础与定价机制的设计

Cuihong Li
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引用次数: 126

摘要

在考虑供应商竞争和成本削减努力的情况下,我们从两个维度研究了买方的采购策略:供应基础设计和定价机制。供应基地设计涉及供应商的数量(一个或两个),包括在供应基地和能力投资于每个供应商。定价机制决定了价格决策的时机,买方在供应商努力降低成本之前做出价格承诺,之后可能会重新谈判。我们发现,对称的供应商产能投资和低价格承诺(更有可能重新谈判)在促进供应商竞争方面是有效的,而不对称的投资和高价格承诺(更不可能重新谈判)在激励供应商努力方面更好。供应基础设计与定价机制之间存在互补关系:更对称的供应基础应与更低的价格承诺相结合,从而产生更多的重新谈判机会。这导致了三种可能的采购结构:单一采购(向单个供应商投入产能,并通过事前承诺形成价格),对称双采购(向两个供应商投入同等产能,并通过事后谈判形成价格),以及非对称双采购(向两个(事前相同)供应商投入积极但不平等的产能,并通过事前承诺和事后(再)谈判形成价格)。我们描述了每种结构的条件,并确定了能力投资的战略作用。这篇论文被运营管理的Martin Lariviere接受。
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Sourcing for Supplier Effort and Competition: Design of the Supply Base and Pricing Mechanism
We study a buyer's sourcing strategy along two dimensions: the supply base design and the pricing mechanism, considering supplier competition and cost-reduction effort. The supply base design concerns the number of suppliers (one or two) included in the supply base and the capacity to be invested in each supplier. The pricing mechanism determines the timing of the price decisions, with the buyer making price commitments before suppliers exert cost-reduction efforts that may be renegotiated afterward. We find that symmetric capacity investment in suppliers and low price commitments (more likely to be renegotiated) are effective at fostering supplier competition, whereas asymmetric investment and high price commitments (less likely to be renegotiated) are better at motivating supplier effort. A complementary relationship exists between the supply base design and pricing mechanism: A more symmetric supply base should be combined with lower price commitments, leading to more renegotiation opportunities. This results in three possible sourcing structures: sole sourcing (investing capacity in a single supplier and forming price with ex ante commitments), symmetric dual sourcing (investing equal capacity in both suppliers and forming price with ex post negotiations), and asymmetric dual sourcing (investing positive but unequal capacities in two (ex ante identical) suppliers and forming price using both ex ante commitments and ex post (re)negotiations). We characterize the conditions for each structure and identify a strategic role of capacity investment. This paper was accepted by Martin Lariviere, operations management.
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