轰动新闻对马来西亚新闻业公众认知的影响

Jin Xuan Oon
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引用次数: 0

摘要

有人认为,发表耸人听闻的新闻从长远来看会带来有害的后果。它违背了新闻标准,有形成负面公众认知的倾向。然而,在数字媒体的帮助下,哗众取宠的效果被放大了。因此,本研究旨在了解网络耸人听闻的新闻如何影响公众对马来西亚新闻业的看法。调查问卷通过有目的抽样的方式分发给150名马来西亚在线新闻读者。最后,本文认为,仅凭负面认知不会对媒体的生存构成重大威胁。不过,这是要付出代价的——那就是该行业本身的声誉和公众看法。
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The Impact of Sensational News Towards Public Perception on The Malaysian News Industry
The publication of sensational news is argued to bring harmful consequences in the long run. Going against journalistic standards, it has the tendency to form a negative public perception. However, the effectiveness of sensationalism has amplified with the aid of digital media. Therefore, this study is conducted to find out how online sensational news impacts public perception of the Malaysian news industry. Survey questionnaires were distributed to 150 Malaysian online news readers via purposive sampling. In the end, it is suggested that negative perception alone would not pose significant threats to the survival of media outlets. Still, there is a price to pay – that is the reputation and public perception of the industry itself.
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