On the Construction Path of New Media User’s Thinking

Under the background of the current new media era, the traditional one-way information receiver has gradually become the two roles of information publisher and receiver. In the past, the means of information transmission have undergone drastic changes, the monopoly of the media itself has begun to fall apart, and the audience has become users, whose choice of new media directly affects the future development of the media. Therefore, for new media, the construction of user thinking can not be ignored.