支持变革者需要什么?——组织成熟度、商业模式和使命导向对社会企业家支持需求的影响

P. Vandor, H. Hansen, R. Millner, Alena Asyamova
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引用次数: 2

摘要

社会企业家往往被描述为“在追求社会事业的过程中,相对不受稀缺资产的影响,足智多能”(Peredo & McLean, 2006, 64)或“不受现有资源的限制,大胆行动”(Dees, 2001, 4)。然而,社会企业家并不是在真空中运作,而是依靠各种形式的支持来建立和发展他们的事业和影响。如何支持社会企业家的问题变得越来越重要(Lyon & Sepulveda, 2009)。尽管呼吁采取措施使社会企业家精神得到广泛发展(例如世界经济论坛、斯科尔基金会和其他机构),但人们对孵化和维持社会企业所需的实际活动和资源知之甚少。在论文、案例研究或调查中,发现大多是外围的,通常是定性的(例如Thompson, 2002, 429)。此外,正如人们普遍认为“没有一种类型的社会企业家”一样(Barendsen & Gardner, 2004,47),社会企业家的需求是异质的,并且随着时间的推移而变化。在此背景下,本文以以下探索性研究问题为指导:(1)社会企业家的支持需求是什么?(2)这些支持需求如何受到(a)组织成熟度和(b)组织创造价值和货币化的方式的影响。根据文献的建议,确定了社会企业家在个人发展(如Thompson, Alvy, & Lees, 2000)、组织设计(如Austin, Stevenson, & Wei-Skillern, 2006)和环境(如Sharir & Lerner, 2006)方面的潜在支持需求。文献研究结果与一项定性研究相辅相成,该研究包括对社会企业家和专家的22次半结构化访谈。综合定性结果和文献研究,我们确定了社会企业家积极寻求支持的17个不同领域,如筹款或保持个人动力。此外,支持需求的潜在决定因素被确定并作为潜在的差异化因素纳入研究,例如对不同类型的社会企业家的看法(Zahra 2009, Boschee & McClurg, 2003),商业模式和组织成熟的不同阶段(Harding, 2006)。这些结果为后来的定量研究奠定了基础。该研究调查了这些支持需求及其在五大洲1900名社会企业家样本中的流行程度。结果表明,尽管自力更生的企业家英雄主义是共同的主题,但各国的社会企业家确实对外部支持有强烈的需求,并且能够表达出来。此外,数据显示,这些需求在很大程度上取决于特定企业的使命取向、发展阶段和盈利模式。研究结果对社会企业家领域的研究人员、政策制定者和实践者具有有趣的意义。
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What Does it Take to Support a Change Maker? – The Effects of Organizational Maturity, Business Model and Mission Orientation on the Support Needs of Social Entrepreneurs
Social Entrepreneurs tend to be characterized as “unusually resourceful in being relatively undaunted by scarce assets in pursuing their social venture” (Peredo & McLean, 2006, 64) or “acting boldly without being limited by resources currently in hand” (Dees, 2001, 4). Yet, social entrepreneurs do not operate in a vacuum and depend on various forms of support to establish and grow their ventures and impact. The question of how to support social entrepreneurs becomes of increasing relevance (Lyon & Sepulveda, 2009). In spite of the call for measures to enable social entrepreneurship on a broad scale (e.g. by the World Economic Forum, Skoll Foundation and others), very little is known about the actual activities and resources required for incubating and sustaining social ventures. Findings are largely peripheral across essays, case studies or surveys and commonly are of qualitative nature (e.g. Thompson, 2002, 429). Furthermore, just as it is a common understanding that “there is no one type of social entrepreneur” (Barendsen & Gardner, 2004, 47), the needs of social entrepreneurs are heterogeneous and vary over time. Against this background, this paper is guided by the following explorative research questions: (1) What are the support needs of social entrepreneurs? (2) How are these support needs influenced by (a) organizational maturity and (b) the way, value is created and monetized by the organization.Drawing on suggestions from literature, potential support needs of social entrepreneurs with particular regards to the individual development (e.g. Thompson, Alvy, & Lees, 2000), organizational design (e.g. Austin, Stevenson, & Wei-Skillern, 2006), and environment (e.g. Sharir & Lerner, 2006) are identified. Findings from literature are complemented with a qualitative study comprising 22 semi-structured interviews with social entrepreneurs and experts. The synthesis of qualitative results and literature research allows us to define 17 distinct areas, in which social entrepreneurs actively seek support, such as fundraising or maintaining personal motivation. Moreover, potential determinants of support needs were identified and included in the study as potential differentiators, such as perspectives on diverse types of social entrepreneurs (Zahra 2009, Boschee & McClurg, 2003), business models and varying stages of organizational maturity (Harding, 2006). These results laid the ground for a subsequent quantitative study.The study investigates These Support Needs and their prevalence in a sample of 1,900 social entrepreneurs on five continents. Results show that - in spite of the common theme of self-relying entrepreneurial heroism - social entrepreneurs across countries indeed have strong needs for external support and are able to articulate them. Furthermore, data reveals that these needs vary strongly depending on the mission-orientation, development stage and earnings model of the particular venture. Results have interesting implications for researchers, policy makers, and practioners in the field of social entrepreneurship.
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