动机

Ran Wei, V. Lo
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引用次数: 0

摘要

新闻消费需要动机。本章旨在了解用户的需求和期望作为移动新闻消费背后的动机因素。使用手机的三个明确动机——社交、娱乐和监视——揭示了亚洲大学生将手机作为一种多功能媒体选择的潜在原因,手机是社交、娱乐和获取信息的必要工具。此外,监控作为一种公民动机,与人们对移动新闻具有互动性和个人价值的期望呈正相关。这些从手机使用和手机新闻的可用性属性中寻找的动机,无论是公民的还是实用的,都表明了亚洲大学生通过手机获取新闻的愿望,并有意和积极地消费。
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Motivations
News consumption requires motivation. This chapter aims to understand user needs and expectancies as motivational factors behind the consumption of mobile news. The three identified motivations of mobile phone use—sociability, entertainment, and surveillance—reveal the underlying reasoning of Asian college students about the mobile phone as an all-in-one media choice that is essential to socialize, entertain, and stay informed. Moreover, surveillance as a civic motivation is positively related to expectancies of mobile news as being interactive and personally valuable. These motivations sought from mobile phone use and usability attributes of mobile news, both civic and practical, manifest the desire of Asian college students to access news on their phones for intentional and active consumption.
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