欧洲电子商务市场以b2c为主

T. Rokicki
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引用次数: 3

摘要

本文介绍了欧洲电子商务市场发生的变化。自2011年以来,欧洲B2C电子商务销售额稳步增长。尽管如此,过去几年的增长率有所下降,从2011年的18.4%降至2015年的13.3%和2016年的12%。2016年市场价值为5099亿欧元。在B2C电子商务销售类别中,英国是欧洲明显的领导者。2015年,英国人总共在网上花费了1571亿欧元,超过了法国(649亿欧元)、德国(597亿欧元)和俄罗斯(205亿欧元)的总和。此外,英国的份额是前10名以外所有其他国家总和的两倍多。研究发现,电子商务市场的发展速度快于经济,但又依赖于经济。
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E-COMMERCE MARKET IN EUROPE IN B2C
The paper presents the changes that have taken place in the E-commerce market in Europe. The European B2C e-commerce sales have been steadily growing since 2011. Still, the growth rate has decreased the last few years, from 18.4% in 2011 to 13.3% in 2015 and 12% in 2016. The value of market in 2016 was Euro 509.9 billion. In the category of B2C e-commerce sales, the UK was the clear leader in Europe. In 2015, the British in total spent Euro 157.1bn online, which is more than France (Euro 64.9bn), Germany (Euro 59.7bn) and Russia (Euro 20.5bn) combined. In addition, the share of the UK was more than twice as much as all the other countries outside the top 10 combined. It was found that E-commerce market developed faster than economy but was dependent from her.
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