{"title":"体育营销","authors":"George Foster, N. O'Reilly, Antonio Dávila","doi":"10.4324/9780429340536-15","DOIUrl":null,"url":null,"abstract":"Encyclopedia of Sports Management and MarketingSport Consumer BehaviourFundamentals of Sport MarketingGlobal Sport MarketingSports Marketing Agreements: Legal, Fiscal and Practical AspectsSport MarketingSport MarketingIntroduction to Sport MarketingMarketing and FootballSports MarketingAmbush Marketing in SportsSport Marketing 4th EditionRoutledge Handbook of Sports MarketingSports MarketingDeveloping Successful Sport Marketing PlansCase Studies in Sport MarketingSports and Entertainment MarketingRelationship Marketing in SportsInternational Sport MarketingSport MarketingContemporary Sport MarketingAdvanced Theory and Practice in Sport MarketingStrategic Sport MarketingSports MarketingSports Management and AdministrationCases in Sport MarketingSponsorship in MarketingSports MarketingThe Marketing of SportDigital Sport MarketingPrinciples of Sport MarketingSport MarketingIntroduction to Sport MarketingSports MarketingSport MarketingSport MarketingAdvanced Theory and Practice in Sport MarketingSports MarketingSports MarketingTeam Sports Marketing","PeriodicalId":249248,"journal":{"name":"Sports Business Management","volume":"5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"41","resultStr":"{\"title\":\"Sport Marketing\",\"authors\":\"George Foster, N. O'Reilly, Antonio Dávila\",\"doi\":\"10.4324/9780429340536-15\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Encyclopedia of Sports Management and MarketingSport Consumer BehaviourFundamentals of Sport MarketingGlobal Sport MarketingSports Marketing Agreements: Legal, Fiscal and Practical AspectsSport MarketingSport MarketingIntroduction to Sport MarketingMarketing and FootballSports MarketingAmbush Marketing in SportsSport Marketing 4th EditionRoutledge Handbook of Sports MarketingSports MarketingDeveloping Successful Sport Marketing PlansCase Studies in Sport MarketingSports and Entertainment MarketingRelationship Marketing in SportsInternational Sport MarketingSport MarketingContemporary Sport MarketingAdvanced Theory and Practice in Sport MarketingStrategic Sport MarketingSports MarketingSports Management and AdministrationCases in Sport MarketingSponsorship in MarketingSports MarketingThe Marketing of SportDigital Sport MarketingPrinciples of Sport MarketingSport MarketingIntroduction to Sport MarketingSports MarketingSport MarketingSport MarketingAdvanced Theory and Practice in Sport MarketingSports MarketingSports MarketingTeam Sports Marketing\",\"PeriodicalId\":249248,\"journal\":{\"name\":\"Sports Business Management\",\"volume\":\"5 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-08-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"41\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Sports Business Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4324/9780429340536-15\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sports Business Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9780429340536-15","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Encyclopedia of Sports Management and MarketingSport Consumer BehaviourFundamentals of Sport MarketingGlobal Sport MarketingSports Marketing Agreements: Legal, Fiscal and Practical AspectsSport MarketingSport MarketingIntroduction to Sport MarketingMarketing and FootballSports MarketingAmbush Marketing in SportsSport Marketing 4th EditionRoutledge Handbook of Sports MarketingSports MarketingDeveloping Successful Sport Marketing PlansCase Studies in Sport MarketingSports and Entertainment MarketingRelationship Marketing in SportsInternational Sport MarketingSport MarketingContemporary Sport MarketingAdvanced Theory and Practice in Sport MarketingStrategic Sport MarketingSports MarketingSports Management and AdministrationCases in Sport MarketingSponsorship in MarketingSports MarketingThe Marketing of SportDigital Sport MarketingPrinciples of Sport MarketingSport MarketingIntroduction to Sport MarketingSports MarketingSport MarketingSport MarketingAdvanced Theory and Practice in Sport MarketingSports MarketingSports MarketingTeam Sports Marketing
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