Hart资产是您组织的核心

S. Davidson, C. Berg, J. Potts
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引用次数: 0

摘要

一个公司需要持有什么资产来发展一个盈利的商业模式?“哈特资产”是一种资产,由于被劫持的风险,公司在战略上无法承担竞争对手拥有或控制的成本,因此必须在公司内部持有,并在此基础上建立有利可图的商业模式。我们将Hart资产与盈利性创新中的互补性问题联系起来,并以数字平台中的Hart资产为例进行总结。
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The Hart Asset at the Heart of Your Organisation
What assets does a firm need to hold to develop a profitable business model? A ‘Hart asset’ is an asset that a firm cannot strategically afford a rival firm to own or control due to the risk of hold up, and therefore must be held within the firm, and upon which a profitable business model can be built. We tie the Hart asset to the problem of complementarities in profitable innovation, and conclude with an example Hart asset in digital platforms.
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