推荐基于信任和不信任的社会关系

Zhenqian Fei, Wei Sun, Xiaoxin Sun, Guozhong Feng, Bangzuo Zhang
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引用次数: 2

摘要

推荐系统是解决信息过载问题的有效途径,近年来越来越受到人们的欢迎。但它仍然存在一些固有的问题,如数据稀疏和冷启动。许多研究表明,社交网络信息的整合是解决此类问题的一种非常有效的方法。结合社会关系的推荐方法的研究,不仅考虑了用户对商品的偏好,而且考虑了用户根据其行为与社会关系之间的互动。现在,社会关系的应用已经从信任关系扩展到不信任关系。协同过滤是目前最重要、应用最广泛的推荐方法,但将信任和不信任的社会网络关系结合起来的推荐方法研究较少。为此,本文提出了整合信任与不信任社会关系、TDUCF1和TDUCF2的方法,并结合改进的余弦相似度对协同过滤推荐算法进行改进,将用户的信任与不信任社会关系结合起来,有效缓解了稀疏性。实验结果表明,所提出的方法优于现有的算法。
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Recommendation based on trust and distrust social relationships
Recommender system has become increasingly popular in recent years, since it is an effective way to solve the problem of information overload problem. But it is still subject to some inherent problems, such as data sparseness and cold start. Many studies show that the integration of social network information is a very effective way to solve such issues. The studies on recommendation methods that incorporate social relationships, not only take into account the preferences of the user for the item, but also the interaction between the users according to their behavior and the social relationships. And now, the application of social relationships has extended from the trust relationships to the distrust relationships. While the collaborative filtering is the most important and widely used recommendation method, there is little work on combining with trust and distrust social network relationships. So, this paper proposes the methods of integration the trust and distrust social relationships, TDUCF1 and TDUCF2, and with the improved cosine similarity, to improve the collaborative filtering recommendation algorithm, which combined the users' trust and distrust social relationships, and effectively alleviated the sparseness. The experimental results show that the proposed methods outperform the state-of-art algorithms.
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