Integrating Service Design and Gamification: A Systematic Literature Mapping

This work aims to map the scenario on how gamification and service design are being addressed together. Literature shows that both methodologies have advantages that can be used to improve solutions and products to support services. Through a systematic literature mapping, 406 papers were found from a search in 5 academic search engines. Among the 8 selected papers that passed a filtering step, 7 of them proposed some sort of methodology but only 6 of them mixed the approaches and only 4 papers applied these methodologies. None of the papers addressed the complete service design or gamification processes. The results indicate that a combination of both methodologies has not been fully explored in the literature.