年龄对基于ip的个人通信应用质量感知的影响

Sunisa Sathapornvajana, B. Papasratorn
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引用次数: 0

摘要

基于ip的个人通信应用在世界范围内非常流行,特别是在发展中国家。用户对服务质量的感知是决定采用IP应用程序作为个人通信工具的一个关键问题。然而,即使具有相同的内在技术质量,不同的用户群体对质量的感知也是不同的。人们的看法会随着许多因素而改变,其中包括年龄的增长。在本研究中,我们调查了年龄对用户对基于ip的个人通信服务质量感知的影响。我们选择了IT使用的5个相关特征来研究它们对用户感知的影响:IT知识、IT经验、身体预期、应对意外事件和注意能力。本研究从婴儿潮一代、X一代、y一代等不同年龄段的人群中随机抽取了101名被试,结果证实所选取的因素可以区分用户,并根据Ward’s法、最小平方误差和方差分析发现用户组间存在4个显著差异。产生的四个组是高级用户、中等用户、慢速用户和实践者。研究还发现,三个用户群体对基于ip的个人传播质量的感知是相似的,只有从业者群体有不同的感知。我们在这项研究中发现,开发基于ip的个人通信应用程序将被大多数用户很好地采用是可能的。
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Effect of ageing on perception of quality of IP-based personal communication applications
IP-based personal communication applications are popular around the world, especially, in developing countries. User perception of quality of service is one key concern for making a decision to adopt an IP application as a personal communication tool. However, user perception of quality is different among various groups even with the same intrinsic technical quality. Perception changes with many factors which include ageing. In this study we investigated the effect of ageing on user perception of quality of service of IP-based personal communications. We selected 5 related characteristics on IT usage to study their effect on user perception: IT knowledge, IT experience, physical expectancy, coping with unexpected events and ability to notice. The study randomly selected 101 subjects from population of different ages which include the Baby Boom Generation, Generation X, and Generation Y. The results confirm that the selected factors can differentiate users and reveal that there are 4 significant differences among groups of users which are based on Ward's method, minimizing Sum of Square Errors (SSE) and analysis of variance. The four resulting groups are advanced users, moderate users, slow users, and practitioners. The study also finds that perception of quality of IP-based personal communication is similar for 3 of the user groups, only the practitioner group has different perception. We found in this study that it is possible to develop IP-based personal communication applications that will be well adopted by the majority of users.
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